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Supreme (clothing) : ウィキペディア英語版
Supreme (clothing)

Supreme is a skateboarding shop/clothing brand in New York City established in April 1994.
The brand was originally founded by James Jebbia. Although he was born in the US, he lived in England from the age of one to nineteen.〔http://uk.complex.com/style/2013/03/50-things-you-didnt-know-about-supreme/james-jebbia-is-british-he-was-born-in-the-united-states-but-lived-in-england-from-age-one-to-19〕 The first Supreme store opened on Lafayette Street in downtown Manhattan in 1994.〔(【引用サイトリンク】 url = http://www.supremenewyork.com/about )〕 It was designed with skaters in mind, unusually with the clothes arranged around the outside of the store with a large space in the middle. This meant that skaters with backpacks on could skate right into the store, and still feel comfortable.〔http://uk.complex.com/style/2013/03/50-things-you-didnt-know-about-supreme/jebbias-design-for-the-supreme-new-york-store-was-more-open-so-skaters-could-come-right-in-with-their-skateboards〕 In 2004, a store was opened on North Fairfax Ave in Los Angeles, California, which is almost double the size of the original New York store and also includes an indoor skate bowl. There are other stores in London, Tokyo (Harajuku, Daikanyama & Shibuya), Nagoya, Osaka, and Fukuoka.〔(【引用サイトリンク】 url = http://www.supremenewyork.com/stores )〕 These modern stores still try to emulate the original Lafayette Street store design. In early July 2015, it emerged that a new store is under construction in Paris, France. The address is 20 Rue Barbette.
The distinctive red box logo containing "Supreme" in Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.〔http://uk.complex.com/style/2013/03/50-things-you-didnt-know-about-supreme/the-supreme-logo-is-largely-based-on-barbara-krugers-propaganda-art〕
The brand caters to the Skateboarding, Hip hop and Punk rock cultures, and the youth culture at large. They make clothes and accessories, but also manufacture skateboards that are collected like modern art. Supreme has released skateboard decks featuring the artworks of Rammellzee, Ryan McGinness, KAWS, Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, Damien Hirst, and John Baldessari. They have also collaborated with other photographers, artists, and designers such as Marilyn Minter, Takashi Murakami, Daniel Johnston, Peter Saville (graphic designer), Futura 2000, Adam Kimmel, Bad Brains, Jean-Michel Basquiat and H. R. Giger.
Unlike other clothing brands, who release their new collections all at once, Supreme releases a small number of items at a time, typically five to fifteen. This "drop" occurs online at 11 am local time in America, UK and Japan. This strategy maintains the aura of "hype" that the brand creates. Their shoes, clothing, and accessories create a big secondary market for supreme clothing, because items are produced to a very limited quantity and also because there are only nine stores worldwide. Supreme has a line of collaborations with brands such as Nike, Air Jordan, Vans, Clarks, The North Face., Hanes, Playboy, Levi's, Timberland, Comme des Garçons, UNDERCOVER, White Castle as well as many more. Fashion photographer Terry Richardson has produced some of the most notable pieces which include photographs of Michael Jordan, Kermit the Frog,〔(【引用サイトリンク】 url =http://hypebeast.com/2008/2/terry-richardson-x-supreme-x-kermit-frog )Three Six Mafia, Lou Reed, Lady Gaga, and Neil Young.
Supreme stocks its own clothing label as well as Vans, Nike SB, Spitfire, Thrasher and Girl Distribution Company.
Notable celebrities who have worn Supreme clothing in public includes Michael Jordan, Earl Sweatshirt, Tyler, The Creator, Kanye West, Chris Brown, Drake, Frank Ocean, Travis Scott, Nas, Pharell Williams, John Mayer, Kid Cudi, and P. Diddy.
== Store Locations==


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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